The University of California, Berkeley Art Museum and Pacific Film Archive (BAM/PFA) is the visual arts center of the University of California, Berkeley. One of the largest university art museums in the United States, in both size and attendance, BAM/PFA opened the doors of its distinctive Modernist building on the south side of the UC Berkeley campus in 1970. BAM/PFA's diverse exhibition programs and its collections of more than 14,000 objects and 10,000 films and videos are characterized by themes of artistic innovation, intellectual exploration, and social commentary, and reflect the central role of education in BAM/PFA's mission.